Love at first sight

Challenge

In a year marked by the beginning of the war in Ukraine and energy crises, we were looking for a way to introduce the life of the blind and partially sighted. We needed an idea that the sighted can easily identify with, and turn it into such a campaign that would evoke sympathy toward the visually impaired.

Solution

For the rest of us, it is simply love at first sight. For the blind and partially sighted, it is love at first touch, breath or hearing. That is the idea that dominated not only the campaign spot which depicted the various forms of love at first sight, but also the visual assets that showed an eye and how important it is in the life of the visually impaired. We also launched educational videos about the lives of the blind and partially sighted and asked people whether they experienced love at first hearing or breath – yes, they did – even the sighted ones.

Results

104.5 %

increase in Facebook
interactions

3,635.72 %

increase in Instagram
interactions

69 %

increase in clicks
on the “Donate”
button

30 %

increase of revenue
from the collection
day compared to 2021

211,786.96 €

revenue from the
collection day