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IT Calls Home

#hiring #online #IT #stratégia
Klient Fpt Slovakia

Challenge

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How to catch the IT workers’ attention during the pandemic in such a way that they choose to change their job?

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Solution

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A well-known quote with a fresh spin. During campaign creation, we used one of the most famous movie lines of the 1980s – “E.T. calls home”. However, since Fpt is an IT company, we exchanged E.T. for IT. The resulting pun “IT calls home”, in connection with a catchy visual identity, managed to get into the subconsciousness of not only our target audience, but of the employees themselves. Not only did it bring brand recognition of Fpt as a strong IT employer in the region, but presented the environment, projects, benefits and salaries in an attractive job.

Results

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65%

user interaction
with videos
and posts

447

relevant CVs
in 6 months

209

CVs based
on the employees’
recommendation

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