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For the blind and partially sighted, it’s not just a game

#creative concept #complex campaign #PR #social responsibility
Klient Únia nevidiacich a slabozrakých Slovenska
Ocenenia

2. place NONPROFIT PR
3. place CREATIVITY IN PR

Challenge

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How to get enough money for the White pastel financial collection which helps the blind and partially sighted after several waves of coronavirus which negatively affected the revenues of non-profit organisations?

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Solution

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Insight from real life. Let’s remind people what it is like to become blind thanks to a game that everybody knows – blind man’s bluff. Even though it is full of fun, good humour and laughter, the player always feels relieved when they take off their scarf and see the world around themselves.

Via blind man’s bluff, we reminded our audience what it was like to be in the shoes of the blind trying to identify the world around them only through sound and touch. Therefore, a game became the key motif of the collection which was transformed into various forms from fun & educational posts via GIFs to AR filters.

The campaign gained a wide range of support from Madame President, influencers and volunteers.

Results

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23%

year-on-year increase
in search

24,58%

more users on website
compared to 2020

>266,92%

engagement rate compared
to benchmark

>3100%

return on
investment

235 355

record revenue in
20 years of the collection

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