Menu icon
Back to all projects

#CheckYourFacts

#social responsibility #online #university
Klient Univerzita Pavla Jozefa Šafárika v Košiciach

Challenge

mountain icon

The pandemic allowed disinformation spread like fire. How to fight it in a cool way that captures the attention of Gen Z?

project challenge image
project solution image

Solution

check icon

Famous people’s quotes were modified in such a way that they reflected the lives and habits of university students. Via animations and static campaigns, we referred to a campaign microsite overujsifakty.sk (checkyourfacts.sk). There, we explained the difference between mis- and dis-information, offered tips on how to spot dubious websites, as well as how to avoid cyber and security threats on the Internet. The Microsite offers links to websites and literature which deal with the topics in more depth.

Results

finish icon

254 810

users
reached

116 186

video
views

13 939

website
users

I'd like to work with you arrow right icon Back to all projects