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#CheckYourFacts

#social responsibility #online #university
Client Univerzita Pavla Jozefa Šafárika v Košiciach

Challenge

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The pandemic allowed disinformation spread like fire. How to fight it in a cool way that captures the attention of Gen Z?

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Solution

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Famous people’s quotes were modified in such a way that they reflected the lives and habits of university students. Via animations and static campaigns, we referred to a campaign microsite overujsifakty.sk (checkyourfacts.sk). There, we explained the difference between mis- and dis-information, offered tips on how to spot dubious websites, as well as how to avoid cyber and security threats on the Internet. The Microsite offers links to websites and literature which deal with the topics in more depth.

Results

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254 810

users
reached

116 186

video
views

13 939

website
users

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