Structure simplification, higher work efficiency, budget adjustment and turnover increase. We revised the analytics measures. We agreed on what to track and how to prepare a campaign that would be sustainable in the long term with the client. This helped us gain the client’s trust and start improving performance campaigns.

Thanks to modern smart solutions by Google Ads, we clustered individual campaigns into larger groups, resulting in the reduction of campaigns by more than 90%. This allowed us to use smart shopping and smart bidding in search more effectively and increase sales.