A robust campaign structure which reflected the client’s ideas but didn’t bring required results. How to help a Košice-based company Bikere that sells premium bicycles and has an e-shop and 2 brick-and-mortar stores?
Structure simplification, higher work efficiency, budget adjustment and turnover increase. We revised the analytics measures. We agreed on what to track and how to prepare a campaign that would be sustainable in the long term with the client. This helped us gain the client’s trust and start improving performance campaigns.
Thanks to modern smart solutions by Google Ads, we clustered individual campaigns into larger groups, resulting in the reduction of campaigns by more than 90%. This allowed us to use smart shopping and smart bidding in search more effectively and increase sales.
order
increase
increase
in turnover
budget
decrease
